Unlock The Knowledge You Need To Market The Heck Out Of Your Small Business.
For Small Business Owners And Marketers That Want To Improve Their Online Presence, Draw More Customers, And Increase Customer Lifetime Value.
Dear Small Business Owner,
There's a lot of noise on the Internet about how to "properly" market your business online.
Some gurus are pushing social media, some are pushing Search Engine Optimization (SEO), and others are pushing paid traffic.
And these are all fine marketing tactics; however, they're not the solution.
They're simply a piece of a much larger puzzle.
See ... the problem is that you don't own or control any of those tactics.
Take Facebook for example, if you spend all your time growing your audience on their platform and they decide to change their organic reach algorithm like they did in early 2015, and even less people see your posts ... well, that sucks and there's not much you can do about it except pay them money to reach your audience. Lame.
Or, what happens if they decide to delete your page? Albeit, this doesn't happen often; however, many small businesses tend to run contests in order to grow their audience, and if you don't follow Facebook's strict terms and conditions to a T, they can delete your page without warning. Kinda scary.
And how about SEO? If you've done any research on the topic, you've probably come across various animals like Penguins, Pandas, and Pigeons ... all names for Google's algorithm updates that have massively affected their search engine results ... rendering some SEO tactics as useless or even unethical.
What happens if your business's site falls victim to one of these updates and your search engine traffic dries up? Would that devastate your business?
Even paid traffic is just a piece to the puzzle as it has its problems too. What happens when your competition starts bidding on the same keywords or starts targeting the same audience as you ... driving your price per click up, and up, and up until it doesn't make sense to continue?
You Need A Home Base
It's not all doom and gloom out there.
Facebook and Google aren't changing their algorithms around just to try and destroy your business. They have to change and grow too in order to keep their customers happy ... and sometimes that comes at the expense of your business ... it happens.
Which is why you need a home base.
You need something that's entirely yours. That you control.
What's in a home base?
- Your Website
- Your Email List
Your website is your piece of property on this huge World Wide Web. You own it. You control it. You do what you want with it and no one can tell you otherwise (unless of course you're doing something illegal, but we're not going there.)
Your email list is your list of leads, prospects, and customers that you have a direct line of communication with. No one can take this from you. Nothing can change its algorithm to affect how many leads, prospects, and customers you can reach. It's your list. They're your people.
Use The Puzzle Pieces To Build Your Home Base
The point is that you never want to solely depend on a 3rd party to support your business.
Facebook, SEO, and paid traffic are all very solid marketing tactics that I recommend taking advantage of; however, they should never, ever be your home base.
They're simply tools and resources you use to build your home base.
While Facebook is hot ... use it ... send people to your website, get them to join your email list, start making those connections and building those relationships.
Once Facebook changes its algorithm, either adapt to those changes or move onto the next platform and continue sending people to your home base.
As long as you have a solid home base to send people to ... it doesn't really matter what happens in the world around you because your goal will still be the same - send people to your home base.